InterSport International Corporation started in 1968 after a group of ten countries joined in limited partnership to establish a new brand of customer based operation focused on retail and distribution of sporting goods and accessories. The initial countries that made up the InterSport consortium include Germany, Belgium, France, Denmark, Austria, Netherlands, Sweden, Italy, Norway and Switzerland. After the first ten countries came together in Paris, Finland is the first to be added in 1970. Although the group was first founded in Sweden, its headquarters is in Bern, Switzerland. With more than a thousand stores in different locations worldwide, the first logo of InterSport, the United Symbol, was introduced in 1972.

Collective Passion In Sport

At InterSport, their commitment to bring customers the best products from the best brands in the market at the best price and quality is their result of their collective passion for bringing the sport to the people. As experts with different nationalities, it is no wonder why they are able to target exactly what their clients need. From choosing the right apparel to finding the right equipment that will best address the customer’s needs, InterSport has largely evolved into a multinational company whose presence is felt anywhere in the world. Sports has always been the focus of the company, and they continue to expand their inventory worldwide to make sure that all the sporting needs of their clients are given attention to.

Expanding The Market Horizons

Most multinational companies are bound to branch into other business scopes when the market of their origins begun to flutter. But InterSport did it differently. Instead of branching into another form of business, the company further improved their brands and product lines and aimed at expanding their market horizons. From Albania to Slovakia and Serbia, InterSport is literally on every corner of the globe. In Kuwait, InterSport can be found at Ali Abdulwahab Al Mutawa Commercial Co. in Sharq, Kuwait in Al-Soor Street.

To learn more about their product line and sporting brands, visit their website http://www.intersport.com/. Like them on Facebook at http://facebook.com/intersport and join millions of others that are already part of their social media community.